OpenAI Ads toolsfor tracking & growth.
OpenAI Ads (ChatGPT Ads) tools for tracking, debugging, and optimization. Free WordPress tracking, pixel debugging, campaign tools, and expert management.
Build with Ridoway
Free tracking & debugging tools
Install Ridoway Pixel, debug with Pixel Helper — self-serve, open source.
Advertise with Ridoway
Managed ChatGPT Ads campaigns
Audit, targeting, creative, and reporting — done for you.
Products with their own identity, under one company
Ridoway is the parent brand. Each product stands on its own — named, documented, and useful on its own terms.
The current flagship ecosystem
Free tools for tracking, debugging, and managing OpenAI Ads — a WordPress conversion plugin, a Chrome pixel debugger, and supporting diagnostics.
Explore advertisingMore coming from Ridoway
Advertising is where we started. We're building more tools for AI, developers, and modern workflows — each one an independent product, connected to Ridoway.
Live and free today
Real products you can install right now — no waitlists, no accounts required.
Ridoway Pixel
Conversion tracking for OpenAI Ads. Browser pixel + Conversions API, WooCommerce and form integration, auto deduplication, 5-minute setup.
ChatGPT Pixel Helper
Real-time pixel debugger for Chrome. Inspect oaiq calls, beacons, cookies, and CAPI misuse on any page.
Context Hint Generator
Free tool — turns product, offer, and audience into ready-to-paste ChatGPT Ads context hints.
Context Hint Plugin
Plan ChatGPT Ads with evidence inside Claude, ChatGPT, or Codex — buyer conversations, nearby advertisers, validated hints.
CPC Budget Calculator
Turn a monthly budget into expected clicks, impressions, and conversions for ChatGPT Ads.
Pixel Checker
Paste a URL and instantly verify the OpenAI Ads pixel is installed and configured correctly.
ChatGPT Ads Agency
Campaign management, pixel setup, and reporting for brands advertising inside ChatGPT.
Software you can trust
A small set of principles guide everything we build.
Privacy first
Ridoway does not collect or sell your analytics data. Data is sent only to the services you explicitly configure.
Open where it counts
Core tools are open source. Inspect the code, audit the claims, verify everything.
Accessible by default
Essential tools stay accessible. When advanced products need pricing, it stays simple, fair, and transparent.
Built to last
Thoughtful architecture, honest limits, and software that keeps working as it grows.
Building for the OpenAI Ads ecosystem
ChatGPT Ads are a new advertising surface inside a conversational AI experience. Advertisers buy context — not keywords — to show sponsored cards below relevant ChatGPT responses. The format is simple, labeled clearly, and separated from the organic answer.
Ridoway builds the tracking, debugging, and optimization layer for this ecosystem. Our open-source WordPress plugin connects your site to OpenAI Ads conversion tracking through both a browser pixel and the server-side Conversions API. The Chrome Pixel Helper lets you inspect oaiq beacons, cookies, and CAPI misuse on any page. Our calculators translate monthly budgets into expected clicks, impressions, and conversions at $3–$5 CPC and $25–$60 CPM. Our context hint generator turns product details into ready-to-paste ChatGPT Ads targeting strings.
Everything is privacy-first. We do not collect or sell analytics data. Tools send data only to the services you explicitly configure. Essential products stay free; advanced services stay simple and transparent. We are independent — not affiliated with OpenAI — and we publish our work openly.