The infrastructure forAI advertising.
Track conversions. Debug campaigns. Build better OpenAI Ads campaigns.
Build
Free tracking tools
Ridoway Pixel, Pixel Helper — open source, self-serve.
Analyze
Campaign Intelligence
Audits, targeting research, creative diagnostics, and reporting infrastructure.
Learn
Guides & benchmarks
Costs, eligibility, payment methods, and how-to guides.
Free AI advertising tools
Real products you can install right now — no waitlists, no accounts required.
Ridoway Pixel
Open source · GPLv2+Conversion tracking for OpenAI Ads — free and self-hosted. Browser pixel plus Conversions API, WooCommerce and form integration, automatic deduplication, live on your site in 5 minutes.
Pixel Helper
Chrome extensionReal-time debugger for the ChatGPT pixel. Inspect oaiq beacons, event payloads, and cookies on any page — before your campaign does.
Ad Mockup Generator
Free toolCompose ChatGPT Ads creatives against live ad formats — headline, body, CTA, and optional brand logo — then export what works.
Ads Diagnostics
14-point auditAutomated readiness audit for ChatGPT Ads, run against your live site. Every check comes back with a plain-English fix.
What is AI advertising infrastructure?
The measurement, data, and tooling layer that makes AI-powered advertising measurable and controllable.
ChatGPT Ads appear inside a conversational AI experience. They are sponsored cards shown after a relevant response, clearly labelled and separated from the organic answer. But every new ad surface needs new plumbing: pixels that fire reliably from the browser, server-side event feeds that survive ad blockers, and dashboards that connect spend to the actions it actually produced.
That plumbing is advertising infrastructure. It is the difference between knowing a campaign ran and knowing what it did — which messages convert, which audiences respond to conversation-first creative, and where budget should move. On AI surfaces there is no classic keyword targeting to lean on, so the conversion signal you send back is the primary thing optimization can work with.
Ridoway builds that layer for OpenAI Ads: an open-source conversion pixel, a browser debugging extension, campaign calculators, and targeting and reporting tooling — independent from OpenAI, and accountable by design.
Inside the answer flow
A sponsored card next to a real response — clearly labelled, never blended in. And, with Ridoway, fully measurable.
Marked, never disguised
Sponsored cards are flagged and kept separate from the organic answer, so the line between advice and advertising stays visible.
Placed by context, not keywords
There is no classic keyword auction in ChatGPT Ads. Placement follows the conversation, which makes post-click behaviour your strongest signal.
Measured end-to-end
Ridoway Pixel records the beacons behind each card, merges duplicates, and reports real conversions in the dashboard you already use.
Which conversions should I set up first for ChatGPT Ads?
Start with the most valuable actions — purchases or sign-ups — sent through a browser pixel plus a server-side API.
A tool like Ridoway Pixel handles both streams and merges duplicates for you.
Ridoway PixelConversion tracking for ChatGPT Ads
Free WooCommerce plugin · open source
Sponsors never alter the answer above them. Your chats stay private.
This is the part of a ChatGPT Ads campaign you never see — the event flow between the sponsored card and your dashboard. Ridoway makes that layer visible, debuggable, and yours.
Products with their own identity, under one company
Ridoway is the parent brand. Each product stands on its own — named, documented, and useful on its own terms.
The current flagship ecosystem
Free tools for tracking, debugging, researching, and optimizing OpenAI Ads campaigns — a WordPress conversion plugin, a Chrome pixel debugger, and supporting diagnostics.
Explore advertisingMore from Ridoway
New independent products for AI, developers, and modern workflows.
How Ridoway works
Free open-source tools feeding directly into your OpenAI Ads Manager — three steps from install to insight.
Install Ridoway Pixel
Drop the open-source WordPress plugin onto your site, connect WooCommerce and your forms, and add your OpenAI Ads tracking ID.
Connect your sources
Conversions flow through both the browser pixel and the Conversions API, with automatic deduplication so each event is counted once.
Measure and optimize
Clean conversion data flows straight to OpenAI Ads Manager for bid optimization, verified live with Pixel Helper. (Optional hosted dashboard in private beta).
AI advertising measurement
Conversation-first ads need conversation-grade attribution. Here is how Ridoway measures them.
14 Standard CAPI Events
Native support for order_created, lead_created, and custom funnels formatted to OpenAI minor-unit standards.
Deterministic Deduplication
Shared event_id parameters pair browser beacons with server payloads, guaranteeing single-event attribution.
oppref Click Tracking
Preserves the OpenAI pointer reference through redirection chains to avoid untracked click drop-off.
Local Privacy Hashing
SHA-256 advanced matching happens directly on your server. Zero personal analytics stored on Ridoway servers.
Full-funnel measurement matters more on AI surfaces than on classic search: with no keyword targeting to infer intent from, post-click behaviour is the main signal advertisers can optimize. Ridoway exists to make that signal clean.
Software you can trust
A small set of principles guide everything we build.
Privacy first
Ridoway does not collect or sell your analytics data. Data is sent only to the services you explicitly configure.
Open where it counts
Core tools are open source. Inspect the code, audit the claims, verify everything.
Accessible by default
Essential tools stay accessible. When advanced products need pricing, it stays simple, fair, and transparent.
Built to last
Thoughtful architecture, honest limits, and software that keeps working as it grows.
Building for the AI advertising ecosystem
ChatGPT Ads are a new advertising surface inside a conversational AI experience. Unlike traditional keyword-based advertising, they are designed around conversational context — sponsored cards shown below a relevant response, clearly labeled and separate from the organic answer.
Ridoway builds the tracking, debugging, and optimization layer for this emerging ecosystem: an open-source WordPress conversion plugin, a Chrome pixel debugger, campaign calculators, and targeting tools. Our calculators model campaign outcomes using configurable CPC and CPM assumptions.
Because ChatGPT Ads do not run a classic keyword auction, the advertiser edge shifts to creative quality, conversational context, and the reliability of the conversion signal you send back. That is why Ridoway is built as infrastructure — software and measurement you control, not a managed-service dependency.
Everything is privacy-first. We do not collect or sell analytics data — tools send data only to the services you explicitly configure. Essential products stay free, advanced services stay transparent, and we publish our work openly. We are independent and not affiliated with OpenAI.
Built for developers and advertisers
Two jobs, one toolchain — install it yourself, or bring your own stack.
For developers
Ridoway Pixel and Pixel Helper are open source. Read the code, audit the event flow, self-host the reporting, and wire conversions from WooCommerce, Contact Form 7, WPForms, or your own hooks into the Conversions API.
Read the sourceFor advertisers
Install the pixel, connect your store, and watch conversions flow into OpenAI Ads. Validate tags before you scale with Pixel Helper, and use the ad calculators to set budgets, compare audiences, and model outcomes.
Explore advertisingPrivacy and data, by design
Ridoway does not collect or sell your analytics data. The pixel you install sends events only to the services you configure — your advert account, your own analytics, your own servers. No third-party data broker, no hidden trackers, no lock-in.
- No analytics resale — data flows only to services you choose
- Open source — audit the pixel and the extension line by line
- Essential tools stay free and self-serve, with no accounts required
Frequently asked questions
Short answers to the questions advertisers ask most about tracking on AI ad surfaces.
Is Ridoway affiliated with OpenAI?+
No. Ridoway is an independent technology company. We build tools for advertising on OpenAI Ads, but we are not part of OpenAI and are not approved or endorsed by them.
What does Ridoway Pixel track?+
Conversions — purchases, sign-ups, and form submissions — on sites running WooCommerce, Contact Form 7, WPForms, or your own custom hooks. Events go to your advert account and any services you configure.
Is Ridoway Pixel a paid service?+
No. Ridoway Pixel is free and open source. Advanced services like Campaign Support are optional and priced transparently.
How does deduplication work?+
The browser pixel and the Conversions API send matched events with a shared identifier. The advert platform then counts each conversion once, so your numbers are never inflated.
Can I use Ridoway tools without WordPress?+
Yes. Pixel Helper and the campaign calculators work on any site. The full installation plugin currently targets WordPress, WooCommerce, and popular form plugins.
Open source. Live on the stores.
Read the source, install the plugin, run the checks — nothing here is a black box.
Open source
Read the source code for Ridoway Pixel and Pixel Helper.
github.com/ridoway-devWordPress.org
Ridoway Pixel, published in the official plugin directory.
wordpress.org/pluginsChrome Web Store
ChatGPT Pixel Helper, installed directly from the store.
chrome web storeLive status
Uptime and health checks for every tool on this site.
ridoway.com/status