Advertiser Guide

ChatGPT Ads Requirements (2026)

Every gate between you and serving ads: business, billing, policy, creative, landing page, and tracking requirements — and how to clear each one.

Requirement	What Passes	Watch Out
Legal entity	Registered business in an available country	Account country decides billing currency and minimums
Billing	Credit card + completed verification	Postpay with thresholds; temporary authorization on add
Policy category	Allowed or approved category	Finance/health/legal mostly US-only, case-by-case
Creative	Title, copy, image within spec	16–24 title / 32–48 copy recommended; square image
Landing page	Matches claims, fast, crawlable	OAI-AdsBot must reach it; noindex blocks review
Tracking	Pixel + CAPI for optimization	Required for conversion-optimized campaigns

Clearing Each Gate, In Order

Register the legal entity first — account country locks billing currency, minimums, and targeting. Getting this wrong means starting over.

Finish billing completely: card added, authorization cleared, verification approved. Campaigns cannot serve on incomplete billing.

Confirm your category is allowed where you operate. Regulated categories need manual approval — apply early.

Write creative inside recommended ranges and match every claim to the landing page. Mismatches are the top rejection reason.

Make the landing page crawlable: HTTPS, fast, mobile-clean, no noindex, OAI-AdsBot allowed.

Install pixel + Conversions API with shared event_id before launch, then verify live with ChatGPT Pixel Helper.

Frequently asked questions

What does OpenAI verify before ads serve?

Business identity, billing setup, policy compliance, creative review, and landing-page checks. Campaigns stay non-serving until every gate passes.

Do I need conversion tracking to run ads?

Not strictly to serve Reach/Clicks campaigns, but conversion-optimized campaigns require a healthy pixel + Conversions API setup. Tracking is effectively mandatory for performance.

Which business categories are restricted?

Financial, health, and legal ads face US-only, case-by-case approval. Dating, alcohol, gambling, political, and weapons categories are broadly disallowed.

Does my landing page need to meet requirements?

Yes. It must match ad claims, load fast, work on mobile, carry no deceptive content, and allow OAI-AdsBot access for review.

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Free Ridoway tools

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