Tools by Ridoway

ChatGPT AdsUTM Builder

Build a fully URL-encoded destination link for ChatGPT Ads traffic — defaults locked to utm_source=openai and utm_medium=ads, with existing query strings and anchors preserved.

Campaign link

Destination URL (landing page)

Campaign name (utm_campaign) — required

Source (utm_source)

Medium (utm_medium)

Content — optional (utm_content)

Term — optional (utm_term)

Your tagged URL

Fill in a destination URL and campaign name to build the link.

Live parameter preview

ParameterValue

utm_sourceopenai

utm_mediumads

utm_campaign— not added

utm_content— not added

utm_term— not added

What each parameter does

utm_source: The platform that sent the visitor. For ChatGPT ads traffic most teams use openai; chatgpt works too — pick one and stay consistent.
utm_medium: The marketing medium or pricing model. ads marks paid advertising; cpc marks cost-per-click traffic. Analytics tools group sessions by this value.
utm_campaign: The campaign identifier — name, season, or offer code. Required here so every tagged link maps back to one campaign.
utm_content: Optional. Distinguishes creative, placement, or ad variant so you can compare what actually earned the click.
utm_term: Optional. Marks a keyword, audience, or targeting label. Useful when one campaign runs across several segments.

Who reads these?

Google Analytics and most other analytics platforms parse utm_* parameters from the query string and group incoming sessions by source, medium, and campaign. Tagging changes reporting only — it does not change the ad auction or delivery.

UTMs are not conversion tracking

For ChatGPT Ads, conversion measurement is OpenAI's own system: the oaiq pixel loaded from bzrcdn.openai.com/sdk/oaiq.min.js and the server-side Conversions API. UTMs label where a visit came from; they do not record conversions, deduplicate events, or feed Ads Manager optimization. Read more in the conversion tracking guide or wire it up with the integration wizard.

UTM tagging, answered

Do UTM parameters replace OpenAI conversion tracking?

No. UTMs are labels on the destination URL for your own analytics. Conversion measurement for ChatGPT Ads runs on the oaiq pixel and the Conversions API, which report into Ads Manager. Use both: UTMs for channel reporting, oaiq for optimization and attribution.

Should I use source=openai or source=chatgpt?

Either works — pick one and keep it consistent across every link so your analytics does not split the same channel into two rows. The default here is openai, paired with medium=ads.

What happens to query strings and anchors I already have?

They are preserved. The builder parses the URL, merges the utm_* values into the existing query, and keeps the #fragment, so plan=pro and #features both survive.

Do UTMs affect how my ads perform?

No. They only annotate the landing page URL for reporting. Delivery, auction, and billing in Ads Manager are unaffected by query parameters.

Sources: developers.openai.com/ads/measurement-pixel · developers.openai.com/ads/conversion-tracking · developers.openai.com/ads/supported-events. Last verified: October 2026.

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