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Markets · Availability

ChatGPT Ads Availability: 63 Self-Serve Markets (2026)

All 63 countries where ChatGPT Ads Manager is available for self-serve. The legal entity must be based in a listed country. Ads are shown only to logged-in Free and Go users.

63 countries·4 regions·Last verified: October 2026

Americas

4 (BR, CA, MX, US)

Europe

32 (incl. UK)

Asia-Pacific

12

Middle East, North Africa & Turkiye

15

Key rules

  • • The legal entity that advertises and is billed must be based in a listed country to self-serve.
  • • Audience reach and advertiser eligibility are different — an advertiser must be based in a listed country to self-serve, and campaigns target users by country.
  • • Self-serve vs sales-assisted: some markets may start via OpenAI Ads Solutions/agency/tech partners rather than self-serve.
  • • Ads serve only to logged-in Free and Go users. Plus, Pro, Business, Enterprise, Education subscribers do not see ads. Under 18 and Temporary Chats excluded. No ads in ChatGPT Atlas browser.

All 63 countries grouped by region

Americas

4 countries

Brazil

ISO: BR

Canada

ISO: CA

Mexico

ISO: MX

United States

ISO: US

Europe

32 countries

Austria

ISO: AT

Belgium

ISO: BE

Bulgaria

ISO: BG

Croatia

ISO: HR

Cyprus

ISO: CY

Czech Republic

ISO: CZ

Denmark

ISO: DK

Estonia

ISO: EE

Finland

ISO: FI

France

ISO: FR

Germany

ISO: DE

Greece

ISO: GR

Hungary

ISO: HU

Iceland

ISO: IS

Ireland

ISO: IE

Italy

ISO: IT

Latvia

ISO: LV

Liechtenstein

ISO: LI

Lithuania

ISO: LT

Luxembourg

ISO: LU

Malta

ISO: MT

Netherlands

ISO: NL

Norway

ISO: NO

Poland

ISO: PL

Portugal

ISO: PT

Romania

ISO: RO

Slovakia

ISO: SK

Slovenia

ISO: SI

Spain

ISO: ES

Sweden

ISO: SE

Switzerland

ISO: CH

United Kingdom

ISO: GB

Asia-Pacific

12 countries

Australia

ISO: AU

India

ISO: IN

Indonesia

ISO: ID

Japan

ISO: JP

Korea

ISO: KR

Malaysia

ISO: MY

New Zealand

ISO: NZ

Philippines

ISO: PH

Singapore

ISO: SG

Taiwan

ISO: TW

Thailand

ISO: TH

Vietnam

ISO: VN

Middle East, North Africa & Turkiye

15 countries

Algeria

ISO: DZ

Bahrain

ISO: BH

Egypt

ISO: EG

Iraq

ISO: IQ

Israel

ISO: IL

Jordan

ISO: JO

Kuwait

ISO: KW

Lebanon

ISO: LB

Morocco

ISO: MA

Oman

ISO: OM

Qatar

ISO: QA

Saudi Arabia

ISO: SA

Tunisia

ISO: TN

Turkey

ISO: TR

United Arab Emirates

ISO: AE

Country targeting explainer

  • • Use ISO 3166-1 alpha-2 country codes in campaign targeting.
  • • Up to 2,500 location IDs allowed in inclusion/exclusion lists.
  • • Exclusions take precedence over inclusions.
  • • Geo catalog CSV: https://ads.openai.com/assets/openai-geotargets.csv
  • • Note: "A code’s ISO validity does not mean it is available for advertising in your account."

Who sees ads

  • • Logged-in users on Free and Go plans only.
  • • Not shown to Plus, Pro, Business, Enterprise, or Education subscribers.
  • • Accounts predicted to be under 18 do not see ads.
  • • No ads in Temporary Chats.
  • • No ads in the ChatGPT Atlas browser.

Related guides

ChatGPT Ads EligibilityChatGPT Ads RequirementsChatGPT Ads TargetingChatGPT Ads CostChatGPT Ads CanadaChatGPT Ads AustraliaChatGPT Ads UAE

FAQs

How many countries can run ChatGPT Ads self-serve?
63 countries as of October 8, 2026. The legal entity must be based in a listed country. Source: OpenAI Ads Manager availability.
If my country is not on the list, can I still advertise?
If your country is not listed, you generally cannot self-serve from that location. Non-listed-country businesses may work with a partner via agency services (/chatgpt-ads-agency). An advertiser must be based in a listed country to self-serve — audience reach and advertiser eligibility are different things.
What is self-serve vs sales-assisted?
Self-serve = direct access to Ads Manager at ads.openai.com. In some markets, advertisers may start via OpenAI Ads Solutions, agency, or tech partners rather than self-serve.
Do excluded countries mean users there don’t see ads?
No. Audience reach and advertiser eligibility are different. Campaigns target users by country; exclusions take precedence in geographic targeting.
Which country codes and how many location IDs?
ISO 3166-1 alpha-2 country codes. Up to 2,500 location IDs in inclusion/exclusion lists. Exclusions take precedence. Geo catalog CSV: https://ads.openai.com/assets/openai-geotargets.csv
Who sees ChatGPT Ads?
Logged-in Free and Go users only. Not Plus/Pro/Business/Enterprise/Education. Under 18 excluded. No ads in Temporary Chats. No ads in ChatGPT Atlas browser.

Sources