Australia · AU

ChatGPT Ads Australia: Availability, Rules & Setup (2026)

Australia (AU) is one of the self-serve ChatGPT Ads markets. This page covers eligibility, who sees ads, creative limits, AU targeting, budgets, category rules and privacy — each with a link to the official source.

Last verified: October 2026

Availability

Self-serve market

Listed among 63 self-serve markets

ISO code

Campaign targeting uses AU

Region

Asia-Pacific

12 markets in this region

Ad languages

English

AI text customization can auto-translate

Is Australia a self-serve ChatGPT Ads market?

Yes. OpenAI lists Australia among the 63countries where Ads Manager is available for self-service. The legal entity that advertises and is billed must be based in one of those listed countries, and the business must comply with OpenAI's Ad Policies. Australia sits in the Asia-Pacific group alongside 12 markets in total. Availability changes as the platform expands, so re-check the official list before you plan a launch.

Ads Manager availability ·All 63 markets

Who sees ads in Australia

Logged-in ChatGPT users on the Free and Go plans only
Plus, Pro, Business, Enterprise and Education subscribers never see ads
Accounts OpenAI predicts to be under 18 do not see ads
No ads inside Temporary Chats, and no ads in the ChatGPT Atlas browser

Ads in ChatGPT

Creative rules that apply everywhere

Headline: 16–24 characters recommended, 50 maximum
Body copy: 32–48 characters recommended, 100 maximum
Square image, up to 1200 × 1200 px, hosted at a publicly reachable URL
The unit renders below a ChatGPT answer and is labelled as sponsored

Bulk upload campaign schema checklist

Targeting Australia

Set the campaign country code to AU (ISO 3166-1 alpha-2)
Include or exclude up to 2,500 location IDs per campaign; exclusions take precedence
Reachable surfaces: ChatGPT iOS app, Android app, and web (desktop and mobile web)
Context hints (up to 2,000 per ad group) describe your offer — they are not keywords and do not replace geo targeting

Campaign targeting ·Geo catalog CSV

Budgets and billing

Billing models: CPM (Views), CPC (Clicks) or conversion-optimised oCPC / oCPM — never billed per conversion
Recommended starting max CPC bid: $3–$5 USD per click
Minimum daily budget varies by market and currency; the documented US standard is $25/day
The daily budget works as a 7-day average: spend can reach 2× on one day and 7× across the window

Billing & payment ·Daily budgets

Category rules and Australia-specific notes

Launch categories are consumer verticals: household and lifestyle goods, local services, travel and experiences, digital products and education
Financial, healthcare and legal advertisers are reviewed case by case (currently US only)
Disallowed: adult, alcohol and tobacco, gambling, political advertising, housing and job listings
Australia sits in the Asia-Pacific group with India, Indonesia, Japan, Korea, Malaysia, New Zealand, the Philippines, Singapore, Taiwan, Thailand and Vietnam.
English creative covers the market; AI text customization can still auto-translate into the user’s language (Sep 16, 2026).
New Zealand advertisers are covered by the same Asia-Pacific availability list, so regional campaigns can be planned together.

OpenAI Ad Policies (Sep 10, 2026) ·Reimagining advertising with AI (Sep 16, 2026)

Privacy and reporting

Advertisers receive aggregate reporting only (views and clicks) and cannot access personal data. OpenAI states that it never sells user data to advertisers, deletes ad data on request with a retention cap of 30 days, and keeps ad personalisation off by default in the EEA and Switzerland.

Our approach to advertising (Jan 16, 2026)

How to launch in Australia

Step 1
Confirm eligibility
Your billing and legal entity must be based in a listed self-serve market and comply with OpenAI’s Ad Policies. Check /chatgpt-ads-eligibility before you build anything.
Step 2
Set up Ads Manager and billing
Create the ad account, add a payment method and set a daily budget. Minimums vary by market and currency; the documented US standard is $25/day, billed postpay at assigned thresholds.
Step 3
Build creative inside the limits
Headline 16–24 characters (50 max), body 32–48 characters (100 max), square image up to 1200×1200 px at a public URL.
Step 4
Target Australia and set signals
Set the campaign country to AU, choose platforms (iOS app, Android app, web), add context hints describing your offer, and upload a custom audience if you have 25,000+ matched users.
Step 5
Measure with the oaiq pixel
Install the measurement pixel from bzrcdn.openai.com, fire the right standard events (page_viewed, contents_viewed, lead_created…), and verify they trigger before you scale spend.

Businesses whose billing entity is not based in a listed market cannot self-serve; a partner or agency can run campaigns on your behalf — see Ridoway's ChatGPT Ads services.

Frequently asked questions

Are ChatGPT Ads available in Australia?

Yes. Australia (AU) is listed by OpenAI as one of the self-serve Ads Manager markets. The legal entity that advertises and is billed must be based in a listed country.

Who sees ChatGPT Ads in Australia?

Logged-in ChatGPT users on the Free and Go plans, aged 18 or over. Plus, Pro, Business, Enterprise and Education subscribers never see ads, and ads do not appear in Temporary Chats or the ChatGPT Atlas browser.

What are the creative limits for Australian ads?

Headline 16–24 characters recommended (50 maximum), body 32–48 characters recommended (100 maximum), and a square image up to 1200×1200 px hosted at a publicly reachable URL.

How do I target Australia?

Set the campaign country code to AU (ISO 3166-1 alpha-2) or use location IDs from OpenAI’s geo catalog. Campaigns support up to 2,500 location IDs across inclusion and exclusion lists, and exclusions take precedence.

What does it cost to advertise in Australia?

Ads are billed on CPM, CPC or conversion-optimised oCPC/oCPM — never per conversion. OpenAI recommends starting with a max CPC bid of $3–$5 USD, and the minimum daily budget varies by market and currency (the documented US standard is $25/day).

Sources

Checked against OpenAI's official documentation on October 8, 2026. Market availability, pricing and policies change — confirm on the source pages before spending.