How Much Do ChatGPT Ads Cost?
Reported benchmarks: $3–$5 per click (CPC) and $25–$60 per 1,000 impressions (CPM), with a documented $25 minimum daily budget per campaign. OpenAI has not published official rates — these figures come from reported campaigns and are directional, not guaranteed.
CPC
$3–$5
per click, reported
CPM
$25–$60
per 1,000 impressions
Minimum daily
$25
per campaign, documented
What moves the price
- Bid strategy — CPM, CPC, or oCPC changes what you pay and when.
- Conversation competition — popular buyer contexts cost more.
- Ad relevance — tighter context hints and creatives improve delivery efficiency.
- Market — eligibility and auction depth differ by country.
How to budget a test
Start with your target CPA and conversion rate. If a click costs ~$4 and your landing page converts at 2.5%, one lead costs ~$160 — so 2–3 leads per day needs a daily budget of roughly $320–$480. Plug your own numbers into the budget calculator for a proper frame.
Plan your real budget
Sources: OpenAI Help Center — Ads in ChatGPT; OpenAI campaign and budget guidance. Benchmarks are illustrative, not guaranteed pricing.