How Much Do ChatGPT Ads Cost?
Reported starting bid: $3–$5 max CPC, clearing prices vary widely by market, with a documented $25/day USD minimum daily budget per campaign. OpenAI has not published official cross-advertiser rates — these figures are directional, not guaranteed.
Starting CPC
$3–$5
recommended starting max bid
Clearing price
Varies widely
by market and competition
Minimum daily
$25 USD
per campaign; varies by billing currency
OpenAI recommends a $3–$5 starting max CPC bid; clearing prices vary widely by market and competition. OpenAI has offered a $500 ad credit to eligible new advertisers who spend $500 within the promotional window. These are directional, reported figures — OpenAI has not published official cross-advertiser rates.
What moves the price
- Bid strategy — CPM, CPC, or oCPC changes what you pay and when.
- Conversation competition — popular buyer contexts cost more.
- Ad relevance — tighter context hints and creatives improve delivery efficiency.
- Market — eligibility and auction depth differ by country.
How to budget a test
Start with your target CPA and conversion rate. If a click costs ~$4 and your landing page converts at 2.5%, one lead costs ~$160 — so 2–3 leads per day needs a daily budget of roughly $320–$480. Plug your own numbers into the budget calculator for a proper frame.
Plan your real budget
Sources: OpenAI Help Center — Ads in ChatGPT; OpenAI campaign and budget guidance. Benchmarks are illustrative, not guaranteed pricing.