Is ChatGPT Ads worth it? ROI calculator
Enter your monthly spend, expected CTR/CVR, and average order value. We project clicks, conversions, revenue, and ROAS using the current ChatGPT Ads benchmark ranges ($3–$5 CPC, $25–$60 CPM).
Picking an industry pre-fills CPC, CTR and AOV with current ChatGPT Ads benchmark ranges.
ChatGPT Ads CPC benchmark: $3–$5. Use higher for niche B2B.
ChatGPT Ads CTR benchmark: 1.6–2.7%. Higher = better context hint quality.
Projected ROAS
1.26x
Need 79.4% CVR to break even on a 180 AOV.
Clicks / month
714
Impressions
29,750
Conversions
21
Revenue
$3,780
Cost / acquisition
$143
Break-even CVR
79.4%
How we calculate this
Clicks = budget ÷ CPC. Impressions = clicks ÷ CTR. Conversions = clicks × CVR. Revenue = conversions × AOV. ROAS = revenue ÷ budget. Numbers use OpenAI\'s current ChatGPT Ads benchmark ranges: $3–$5 CPC, $25–$60 CPM, 1.6–2.7% CTR.